Famous football coach Bill Parcells once stated that (as

head coach) if he had to

cook the meals, ( produce

a winning football team)  that

he should be allowed to shop for the groceries (pick his players). Parcells sought more control over his team.

 

As a freelance designer I'm a contracted team member of your staff. Therefore you have control over the outcome of your design project.

 

Learn more about what I call Client Centered Designing

 

 

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Client Centered Design

 

Design can be very subjective and a temptation for the designer is to lose focus on whom it is he needs to please; himself or his client. Within design lies the opportunity for individual creativity and self expression but gone unchecked this opportunity can be disastrous for the client and his goals.

 

Client Centered Design places the client and their goals at the heart of any design solution.

 

Some typical goals include:

  • Communicate with/ reach a particular audience

  • Stay within budget

  • Produce attractive product

Whatever the clients goals are those are the goals of Archie Design. I encourage the active participation of the client in the design process and believe along with Bill Parcels that if the client is ultimately responsible for cooking the meals they should be able to shop for the groceries. Due to this philosophy and a proven design process Archie Design can guarantee complete customer satisfaction.